Retention and Recruitment Assessment
Would you like to consider an approach that is holistic in increasing total enrollment? A TFA R & R Assessment provides an experienced external look at your strengths, challenges, and opportunities to increase new student enrollment and improve retention and graduation rates. Most importantly, you receive five top priorities to increase enrollment—and specific action steps customized to your campus.
Here’s how it works
- During a conversation about your campus and issues related to enrollment, we decide on a list of materials for you to send TFA to help your consultants prepare for an effective on-site consultation. We also discuss what meetings will be most helpful in understanding the current and desired state of retention/ recruitment and develop an itinerary that reflects that.
- Two consultants—one with expertise in retention and one in recruitment—conduct two days of meetings with faculty, staff, administrators, and students.
- On the second afternoon, your consultants lead a discussion through a campus-customized PowerPoint exit presentation that includes five top priority recommendations for action that will have the greatest impact on retention and another five initiatives to improve marketing/recruitment.
- The consultants then spend just 15 minutes proposing how your campus and TFA might work together to achieve your enrollment goals. This proposal is totally customized and informed by the findings of the consultation—NOT “canned” or generic, and is totally optional. The results of the R & R Assessment are made for your institution to implement, whether we partner in the future or not.
- You receive the slide presentation to begin work on the recommendations immediately.
- TFA sends you–within ten business days–a written executive summary and proposal for a customized partnership.
Fee: $5,000 plus travel expenses
Next Step:
Schedule a live phone conversation via e-mail tfarnum@teresafarnum.com with Teresa Farnum to start the steps above and schedule the dates!
Working Agenda
To ensure you get the most out of our time on campus, we invite you to adjust the following proposed agenda to include appropriate staff and personnel.| Time | Recruitment Consultant | Retention Consultant |
| Day One | Meetings | |
| 8:00 a.m. | Contact | |
| 9:00 a.m. | President | |
| 9:30 a.m. | Director of Admissions | Vice President for Academic Affairs |
| 10:15 a.m. | Vice President for Student Affairs | |
| 11:00 a.m. | Admissions Staff | Student Life Staff |
| 12:30 p.m. | Lunch with students | |
| 2:00 p.m. | Financial Aid | Deans and Department Chairs |
| 3:00 p.m. | Advisors | |
| 3:45 p.m. | Director of Data Management | Academic Support Staff (Tutoring, career services, advising, developmental ed. faculty and staff, etc.) |
| 4:45 p.m. | Contact | |
| Day Two | ||
| 9:00 a.m. | Faculty | |
| 10:30a.m. | Vice President for External Affairs (Marketing/PR) | Registrar, Bursar, Financial Aid |
| Noon | Lunch with Retention and Recruitment Committee | |
| 1:00 p.m. | Exit Preparation | |
| 2:30 p.m. | Exit Briefing: Share observations/recommendations and CUSOMIZED ACTION STEPS with the President, Senior Staff, Enrollment (Recruitment and Retention) Team, and additional leaders as the institution desires. | |
| 4:00 p.m. | Brief proposal of a highly customized partnership between your institution and TFA to achieve your enrollment goals | |
| 4:15 p.m. | Depart campus | |
Materials and institutional Information
Please forward—either electronically or in hard copies—pertinent information that may not be readily available on your Website. Some suggested materials are listed below.
- Academic and demographic profile of student body
- Recent institutional self-study reports
- Short/long-term planning recommendations
- Marketing/admissions material, communications schedule and sample letters for prospective and admitted student
- Enrollment projection reports
- Financial aid awarding tables or criteria for both new and returning students
- Student satisfaction/opinion surveys and other reports
- Organizational charts
- Any other documents or reports that will provide insights about strengths, opportunities or controversial issues on your campus
And most importantly, please return the Institutional Data Worksheet that will be e-mailed to you.
Please send the above material at least two weeks in advance of the scheduled visit to:
Teresa Farnum & Associates
12504 Roosevelt Lane 16 A-1
Englewood CO 80112
