Academic Background:

• Ph.D., Conservation Social Sciences, University of Idaho
• M.S., Resource Recreation and Tourism, University of Idaho
• M.A., Educational Leadership and Counseling Psychology, Washington State University
• B.A., Psychology, Randolph Macon Woman’s College

Dr. Farnum currently serves as TFA’s vice president of marketing & research. Her academic background includes education, psychology, marketing, natural resources, and veterinary medicine. Past research in these areas includes topics such as college students’ career decision-making processes, graduate student satisfaction, psychological treatments and their outcomes, customer loyalty to tourism providers, and social science-based approaches to large-scale planning initiatives.

Before coming to TFA, Jennifer completed a post-doctoral appointment for the United States Forest Service, researching applications of social science to land management issues. Her publication record includes articles in peer-reviewed, technical journals as well as non-technical, managerial pieces for in-house outlets. Moreover, she has served as a consultant to adventure tourism businesses, providing recommendations on how to cultivate customer loyalty. Most recently, Dr. Farnum edited an extensive report on sophomore-focused programming in higher education, Prevalence and Composition of Second-Year Programming in Higher Education.