Teresa Farnum & Associates

Philip A. Conroy, Jr.

Services

  • Recruitment Assessment
  • Retention Assessment
  • Marketing and Communications Assessment
  • First year and sophomore year programming
  • Domestic and international market expansion
  • Financial aid leveraging and net tuition revenue growth

Types of Institutions

  • Four-year Public
  • Private

Phil Conroy is presently vice president for enrollment management and marketing at Mount Ida College where he has assisted in growing undergraduate enrollment by more than 35%. He has led the effort to increase retention at Mount Ida by 15% in three years. These efforts have lead to significant growth in net tuition revenue, resulting in significant operating surpluses for the institution.

Mr. Conroy oversees Mount Ida’s recruitment and retention operations with direct supervision of admissions, financial aid, and marketing. He coordinates the college’s retention activities including first-year and sophomore year targeted initiatives. In addition, he chairs the internationalization task force. He has served public and private institutions in teaching and administrative position in enrollment management, financial aid, and advancement.

He is a frequent presenter at national and international conferences on recruitment and retention, internationalization, marketing, and advancement. He is the recipient of CASE Circle of Excellence Awards and numerous Admissions Marketing Report Gold Awards.

Philip Conroy

Philip A. Conroy, Jr.


Successes
  • Financial aid leveraging and net revenue enhancement
  • Marketing communications and constituent relations management
  • Competitive positioning
  • Domestic and international market expansion
  • First Year and Sophomore Programs
  • Campus internationalization efforts