Teresa Farnum & Associates

Predictive Modeling - Prospect Model

If your institution is already experienced at direct mail, then you might be ready for prospect modeling. You can save critical marketing dollars and increase your response rates by sending your expensive publications only to prospective students with a higher likelihood of responding.

We may even be able to work with mailing list providers to score your prospects before you buy the names. This strategy will enable you to project applications more accurately for enrolled students and can assist in more effective use of institutional resources.

This service is available for both traditional students and adult learners

Partner

TFA is proud to be partnered with Hobsons, a leader in the field of enrollment management technology. Through TFA, Hobsons is able to offer their clients the following predictive modeling services:

  • Inquiry-to-Enroll
  • Application-to-Enroll
  • Accept/Financial Aid-to-Enroll
  • Enroll-to-Retain
  • Inquiry-to-Application