Adult Learner SSEM:

• Student Profiling
• Direct Marketing: List Testing and Purchasing
• Predictive Modeling:

- Inquiry to Enroll

- Inquiry to Application

- Application to Enroll

- Enroll to Retain

Predictive Modeling Services for Traditional Students:

• Inquiry to Application
• Inquiry to Enroll
• Application to Enroll
• Enroll to Retain

General Overview

Data management and analyses in enrollment management have made great strides in the past decade. The statistical capacities that we can now call on to hone in on student characteristics, behaviors, and decision-making processes are far superior to many of the techniques that were commonly used even a few years ago. However, while institutions often recognize the benefits that various data gathering techniques and analyses offer, they frequently lack sufficient internal resources and experience to singlehandedly conduct them.