Predictive Modeling for Adult Learners

 

What is it?

Predictive modeling is a sophisticated statistical procedure that identifies the combinations of student characteristics that are most likely to result in desired enrollment behaviors. Unlike some other statistical and qualitative techniques, modeling is able to produce highly detailed, highly accurate information about the probabilities and conditions associated with identified enrollment behaviors.

Particularly in the case of adult learners—whose actions tend to be less foreseeable and often defy some of the assumptions typically made about enrollment behaviors—modeling can be an invaluable mechanism in shaping decisions to apply, enroll, and persist.

More Info

 

The precision and detail afforded by predictive models has a variety of tangible benefits:

  • Significantly improve enrollment rates
  • Attract students well-suited to the institution
  • Conserve money on mailings and promotional materials
  • Segment communication strategies
  • Efficiently manage recruiting staff (e.g., travel, telemarketing)
  • Forecast enrollments with increased precision
  • Identify at-risk students
  • Understand factors leading to attrition
  • Develop appropriate interventions for student subpopulations
  • Maximize student retention

Model Types

Models can be built at any stage of the enrollment process—e.g., inquiries that lead to application, applicants that lead to enrollment, enrolls that lead to retention--and can be used to develop data-driven financial and personnel initiatives that save institutions both time and money. Click below to learn more about these options:

Watch This Video

Adult Learners: New Ways to Recruit Older Students [WMF]

Fee Structure

 

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